Meta, the parent company of Facebook and Instagram, is expanding its smart eyewear ambitions with a fresh and exciting collaboration. This time, the tech giant is teaming up with Oakley, the popular sports eyewear brand owned by EssilorLuxottica, to launch a new pair of athlete-focused smart glasses.

After its stylish partnership with Ray-Ban, which gave birth to the Meta Ray-Ban Smart Glasses, Meta is now shifting gears to cater to a more active, performance-driven audience. The upcoming glasses, known as Oakley Meta Smart Glasses, are being designed with sport and utility at the core, blending Meta's advanced tech with Oakley’s athletic aesthetic.

Key Features of Oakley Meta Smart Glasses (Expected)

According to initial leaks and reports, these smart sunglasses will offer:

• Built-in Camera – Capture photos and videos on the move.

• Gallery Access – Instantly view your media right through the glasses.

• Navigation & Maps – Integrated map support for runners, cyclists, and travelers.

• Push Notifications – Receive alerts from your mobile device directly on your glasses.

While Meta hasn’t revealed all the specifications yet, its new verified Instagram handle @oakleymeta is already live and followed by top execs from both Meta and Oakley—including Mark Zuckerberg and Oakley’s global marketing head Caloa Mato. If the account bio is any indication, an official product reveal is expected this Friday.

Why Oakley? A Strategic Shift

The Oakley partnership signifies a shift from casual lifestyle wearables to performance-focused smart accessories. Oakley is renowned for its high-performance eyewear favored by athletes and outdoor enthusiasts. Pairing that legacy with Meta’s AI and smart technology could result in glasses that are as functional on the track as they are on social media.

This partnership also strengthens Meta’s relationship with EssilorLuxottica, the parent company of both Ray-Ban and Oakley. It reflects a growing trend of tech companies working closely with iconic fashion brands to blend form, function, and familiarity into everyday tech.

Ray-Ban Meta Glasses Also On Sale

In related news, Meta’s existing line of Ray-Ban smart glasses is currently available at a 20% discount, bringing the price down to just $239 from the usual $299. These glasses offer:

• UVA/UVB protection

• Built-in microphone and speakers

• Support for phone calls, music, and AI interactions

• The ability to livestream directly to apps like Instagram

Scott Stein, in his CNET review, praised the glasses for their unique ability to merge daily utility with subtle tech. “Meta’s glasses have shown me something astonishing,” he said. “They achieve something — even if limited — that the most advanced VR headsets can’t.”

What This Means for the Smart Wearables Market

With competition heating up in the wearables sector—from smartwatches to AR headsets—Meta’s move into sport-specific eyewear signals a more nuanced strategy. Instead of going all-in on high-cost, bulky headsets, Meta is betting on subtle, functional wearables that blend into daily life.

The Oakley Meta Smart Glasses could become the next big thing in wearable tech, especially for fitness enthusiasts, athletes, and creators looking to stay connected without holding a phone.

Stay tuned for the official announcement later this week—Meta may just redefine what “smart” means in sunglasses.