As anticipation builds for Apple's Worldwide Developers Conference next month, reports suggest that the tech giant will unveil plans to incorporate artificial intelligence (AI) into various aspects of its software ecosystem. According to a recent Bloomberg report, Apple appears to be focusing on catching up rather than pioneering new ground, with AI enhancements expected in emoji creation, photo editing tools, messaging features, and email functions.

Dubbed internally as Project Grey matter, these AI-driven improvements are said to encompass functions such as transcription for voice memos, enhanced search capabilities, and a more conversational Siri voice assistant. Notably, Apple's implementation of AI will primarily rely on on-device processing, reducing dependence on internet connectivity.

The forthcoming iOS 18, MacOS 15, and updates for the Apple Watch are all expected to showcase these AI advancements, particularly evident in the Siri enhancements, as per Bloomberg's report. Noteworthy among the rumoured features is the ability for Apple's AI to generate custom emojis in real-time based on user text inputs.

Apple has yet to officially comment on these reports.

In the context of a rapidly evolving AI landscape, Apple's initiatives appear to reflect a strategic effort to keep pace with competitors. While companies like OpenAI have garnered significant attention with their AI services, Apple aims to leverage its privacy-focused approach to differentiate its offerings. Rumours suggest that features like a "smart recap" for notifications and text messages, along with simplified summaries of web content and documents, will underscore Apple's commitment to user privacy and convenience.

As the tech industry continues to invest heavily in AI, Apple's upcoming announcements at WWDC are poised to shed light on the company's AI strategy and its vision for the future of user experience.